“Play On Tour” Kicks Off This Thursday!

One of country music’s most anticipated tours of 2010, the Carrie Underwood “Play On Tour,” will kick off this Thursday, March 11 in Reading, PA at the Sovereign Center, with special guests Craig Morgan and Sons of Sylvia. The “Play On Tour,” hydrated by vitaminwater® and sponsored by PEDIGREE® Brand, is currently slated to run through June 20 in Saskatoon, SK at the Credit Union Centre.

Tour Director, Raj Kapoor has put together one of the year’s biggest country music tours by bringing in top name collaborators including Michael Jackson’s “This Is It” Production Designer, Michael Cotten, and Emmy Award Winning Costume Designer, Soyon An. The “Play On Tour” will bring to life Underwood’s hits with new and personal expressions of the songs. The tour also plans to bring Underwood closer to her fans with an unexpected surprise, guaranteeing that even the audience at the back of the house will sometimes have a front row seat at the concert. World-class production and one-of-a-kind special effects make sure that Underwood’s “Play On Tour” will be a night her fans soon won’t forget.

Underwood’s previous tour, 2008’s highly successful “Carnival Ride Tour,” wrapped after 137 shows with over 1.2 million fans in attendance.

Underwood is a six-time 2010 Academy of Country Music Awards (ACM) nominee and the reigning 2009 ACM Entertainer of the Year. She is also a five-time Grammy Award winner, a member of the Grand Ole Opry, and a three-time CMA and ACM Female Vocalist winner. Underwood has amassed more than 11 million in U.S. album sales since her debut CD in 2005, more than any other American Idol winner. Along the way, she has consistently broken new ground and became the first country artist in history to achieve eleven consecutive #1 singles.

Craig Morgan is new on the charts with his latest single, “This Ain’t Nothin’,” from his BNA Records album, That’s Why, which also features his recent hits, “Bonfire” and “Love Remembers.” In 2008, Morgan received one of country music’s highest honors – he was inducted into the membership of the Grand Ole Opry. Morgan has made more than 150 appearances on the Grand Ole Opry, and plays over 200 sold-out concerts a year. He spent ten years on active duty in the U.S. Army before launching his music career, and makes a point to perform as often as possible at U.S. military installations both in the U.S. and abroad.

Sons of Sylvia are currently finishing up their debut album release on 19 Recordings/Interscope Records due this spring. Ashley, Austin, and Adam Clark (formerly known as The Clark Brothers who won FOX’s Next Great American Band) are longtime friends of Underwood, and the band is currently featured on her new album in a powerful collaboration called “What Can I Say.”