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Magnifying the Brand’s Positive Beauty Message with her Relatability

Revlon, Inc. (NYSE: REV) announced today that Carrie Underwood is joining Almay as a Global Brand Ambassador. Multi-platinum recording artist and performer Underwood is one of the biggest names in the entertainment industry with 18 #1 hit singles, six Grammys and countless award wins. However, she is known as much for her values and accessibility as she is for her accomplishments. Like Almay, she believes in enhancing women’s natural beauty and appreciates that all of the products are made with the highest quality standards making them safe for women with sensitive skin and eyes.

Underwood will represent the full range of Almay products, including the newest 2014 launches. As the face and voice of Almay, she will appear in global, multimedia campaigns spanning television, print, in-store, digital and social platforms. Underwood’s first campaign will break this week, highlighting her unique style and personality.

“Carrie embraces Almay’s approach to beauty and products. Despite her enormous success, she is still a real girl from Oklahoma at the core and a self-professed makeup junkie who likes to try out new makeup looks in her spare time. Almay makes it easy to play with makeup and helps women look their most beautiful which is why we could not be more excited for her to join the brand,” said Julia Goldin, Global Chief Marketing Officer, Revlon, Inc.

Underwood stated, “Honestly, I could never be associated with a Company I didn’t believe in. I love Almay’s positive approach to beauty because it’s so important to celebrate our natural beauty and enhance what makes us unique. I’m also really impressed by their products, which I use in my daily life and when I’m working. There’s really something for everyone and every occasion – whether you want to get that perfect ‘no-makeup makeup look’ or create a fun, amped up ‘date-night’ smoky eye.”

Exclusive behind-the-scenes content from Underwood’s campaigns will be available on Almay.com and Almay’s social media channels throughout Underwood’s partnership with Almay.


carrie underwood is my fover she is soo wow she is soo good at sing i know ever of her song so as blow away

Dear Carrie,

I am wondering if you are aware of Almay's animal testing practices. It is known and documented that Almay, a subsidiary of Revlon, has and continues to engage in barbaric, unnecessary, and outdated animal testing for the very cosmetics that you are endorsing. I was confused by your decision, as a self described " animal lover", to be a a part of the Oil of Olay campaign not long ago for the exact same reason, and the better part of me thought perhaps that you were uninformed. But two campaigns in a row tells me that you dont care and that you should perhaps put your mouth where your money is.

Many blessings to your household and free pets,

Maria U

Way to go Carrie!!

Fans, please take a moment to vote on your favorite music video from Blown Away!


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